Sustainable Leadership Practices in Public Relations: A Study on Ted Leadership Talks
نویسندگان
چکیده
TED is a conference where leaders with different interests share their experiences. That conferences are held several times year. Leaders contribute to leadership skills by exchanging information at these conferences. In this research it aimed examine TED’s talks according public relations models within the framework of concept sustainable leadership. The essential in terms revealing and roles speeches. context, sample consists three speeches that received most attention. Content discourse analysis were used together as method. speech content was first classified method version 20.2.2 Maxqda program. Then, obtained categories also analyzed charismatic leadership, visionary success-based mentioned Leaders’ ability change world, being strong, reliable/transparent, open learning highlighted content. It has been seen perceptions shape macro determined discourses formed through role leader unite his followers around belief or purpose, foresee change, provide consultancy, create innovation, manage masses. While micro-discourse shaped everyday language, establishing causality reference connections rhetoric drew
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ژورنال
عنوان ژورنال: Türkiye ileti?im ara?t?rmalar? dergisi
سال: 2022
ISSN: ['2630-6220']
DOI: https://doi.org/10.17829/turcom.1019860